Four of Australia’s colourful and controversial “Wicked Vans” will be carrying a more positive message thanks to Townsville Enterprise.
While enjoying a level of notoriety for their more colourful slogans, Wicked Vans are a hit with the backpacking industry – and Townsville Enterprise has transformed four vans into driving billboards as part of a unique backpacker campaign. The vans will travel Australia promoting north Queensland to the backpacker market and will form part of a broader campaign, which includes a Facebook page for drivers to upload their pictures of the vans as they move around Australia. It’s the first time an Australian tourism organisation has used Wicked as an advertising tool. www.wickedcampers.com.au
